Today's news on Mediacorps' reply about the Asian TV Awards show.
Mr Farrell Meisel, Group Chief Operating Officer of MediaCorp, said: "We are a business like other businesses, so we've got to ensure that there's profitability, and profitability comes by producing programming that garners good and large audiences. bq. "This awards show has never garnered an audience, it has never made money and ultimately we've got to bring value to our advertisers, to our viewers and ultimately our shareholders."
Its a joke how only when Mediacorp loses out to their main competitor, MediaWorks, they decides that its not profitable to hold the show.
It just basically shows that MediaCorp's losing their touch in almost every part of television production. Programming is bad. Marketing is bad. Instead of improving their own shows and getting better shows from overseas, they only matter about how much viewership they garner over others.
Crap.
